Carthage College unveils new logo, updates website


BY JOE WARD
jward@kenoshanews.com


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Prospective students interested in attending Carthage College will see the school portrayed on its website in a “more authentic” light, now that the school has unveiled a new logo and branding initiative.

As part of its rebranding, the school has unveiled a new website, logo, color palette and “messaging strategy,” said Molly O’Shea Polk, vice president of communications for Carthage.

The rebranding project was undertaken to update some of the outdated logos and materials, but also to make sure Carthage’s brand reflects the campus as it currently stands, Polk said.

“We were in agreement that Carthage is this amazing place, but that we don’t fully tell our story,” Polk said. “It didn’t reflect what campus looked like and what it felt like here. That’s where we started.”

Building a new brand

After deciding that Carthage’s branding needed a facelift, the school began seeking the input of students, faculty and alumni, Polk said.

“We wanted it to accurately tell the Carthage story, so the college community was involved throughout the process,” she said.

The end product, Polk said, articulates what it’s like to experience the academics, athletics and campus life on Carthage.

Encapsulating those experiences is the new Carthage logo, which Polk said is a “great evolution” of the college’s past logos.

The new logo includes the Carthage flame, which has been used in many Carthage logos. But the new logo is more modern, and perhaps more academic looking. Whereas the previous flame used to be red on a white background, the new flame is white on a red background.

The new flame is overlaid on a red book, which was taken from the college’s seal. The logo also includes the word “college,” which Polk said was included to take “pride in our identity.”

“The new logo has a sleek, simple style meant to transcend the decades,” Polk said in a press release.

New website, colorways

The last time Carthage’s website was updated was in 2008. It was time, Polk said, to make sure their Web presence worked on multiple platforms.

Considered the college’s most important communication medium, the website has been redesigned to be more user-friendly, with larger photos and more of a storytelling thread.

The new website also includes Carthage’s official shade of red. Multiple hues of red were used in the past, and Polk said the college made sure to pick one red to use across its multiple communication platforms.

Carthage students were able to check out the new branding materials during the last week of school in May. Polk said the new branding was well received.


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