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Michigan-based Zeigler Auto Group acquires dealerships in Kenosha and Racine
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Michigan-based Zeigler Auto Group acquires dealerships in Kenosha and Racine

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Zeigler Auto Group announced Monday that it has purchased four new dealerships from Jim Bozich and Mark Geiger. The deal, Zeigler’s first in Wisconsin, includes Honda of Racine, Toyota of Racine, Kenosha Subaru, and Racine Hyundai — with all stores now under the Zeigler name.

“We are very proud to be expanding Zeigler into the great state of Wisconsin. We know that the community here will appreciate the way we do business, not just in how we go above and beyond for every single customer, but also in the way that we make it a priority to actively take part in the communities where we operate,” Aaron Zeigler, president and owner of Zeigler Auto Group, said in a release.

With the purchase, Kalamazoo, Mich.-based Zeigler adds two new franchises: Toyota and Hyundai to its brand portfolio, as well as a second Honda and Subaru location. It will also add a total of 14,000 vehicle sales a year to the organization with Zeigler pacing to retail over 67,000 vehicles collectively and over $2.2 billion in sales next year.

Zeigler Automotive Group has 76 franchises and 31 dealerships in Illinois, Indiana and Michigan, selling every domestic car brand and nearly all of the foreign brands as well. It operates 19 dealerships in greater Chicagoland, including Infiniti of Orland Park, BMW of Orland Park and Zeigler Nissan of Orland Park.

“Besides the fact that these are top performing, high volume stores, we chose these stores because of their great potential,” Ziegler said. “They will without a doubt offer all of our customers, both current and new, access to more choices with their locations being right off the highway (Interstate 94).”

Ziegler has purchased nine new stores in the last 16 months, the release stated. The dealer group previously acquired Mercedes-Benz and Sprinter of Hoffman Estates, Infinity of Hoffman Estates, and Jaguar Land Rover of Schaumburg in January 2020; and Subaru of Merrillville in May of this year.

As of Monday, the new Zeigler Wisconsin dealerships will have been rebranded as:

Zeigler Honda of Racine, 1701 S.E. Frontage Road, Mount Pleasant.

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Zeigler Toyota of Racine, 13350 Kilbourn Drive, Mount Pleasant.

Zeigler Hyundai of Racine, 13313 Washington Ave., Mount Pleasant.

Zeigler Subaru of Kenosha, 7900 120th Ave., Bristol.

The dealer group is also excited to announce that it has plans to keep all staff on board at all of its new stores.

About the company

Zeigler Automotive Group is one of the largest privately owned dealer groups in the U.S. with 78 automotive franchises across 35 locations in Wisconsin, Illinois, Indiana, and Michigan. Vehicle brands represented include all of the domestic and the majority of the imported manufacturers.

Besides its extensive automotive portfolio, the organization owns and operates Zeigler Motorsports, an 85,000-square-foot motorsports dealership and action park, offering 15 different powersports brands, plus its own onsite restaurant: Trak Houz Bar & Grill. Additionally, Zeigler Motorsports houses the Elevate Leadership & Team Building Academy, an executive training company.

The dealer group also owns and operates Zeigler Pre-Owned of Chicago, a Carquest Auto Parts store, three Byrider franchises, three finance companies, several insurance firms, and a leasing firm.

Founded in 1975, the organization employs over 1,800 people with annual sales of $1.7 billion, ranking among the top 1% of automotive dealers in the nation.


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