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WATCH NOW: Marketing Minute: What is Email Marketing?
Marketing Minute

WATCH NOW: Marketing Minute: What is Email Marketing?

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Email Marketing is a form of digital marketing that uses email to promote a business’s products and services by delivering a message directly to the audience’s inbox. This marketing product has come a long way since its humble beginning. Once often labeled as “spam,” it can now be much more personalized and targeted, making it an excellent tactic for reaching both potential and existing customers.

It is important to note that email campaigns are based on individuals that have “opted in”, which means that the message will be seen by individuals who have chosen to receive these types of communications

The History of Email

2021 marks the 50th anniversary of the first email message ever sent computer to computer using the @ symbol to identify an address.

In 1978, Digital Equipment Corp. sent the first e mail blast to 400 email addresses promoting computers, which resulted in $13 million in sales!

In the beginning it was mostly used by government and university employees. Email was not widely used by the general public until 1996 when Hotmail launched the first free web-based email service. Today, 90% of adults check their email on a weekly basis.

Reaching Potential Customers

An audience-targeted email marketing campaign allows businesses to reach potential customers who are most likely to be interested in their offerings. These direct-to-inbox emails can target users based on data like their purchase behavior, hobbies, lifestyle interests, gender, age, and income. These messages will help to build your brand, product, and event awareness to a highly motivated audience with the goal of generating new business

Staying connected with Existing Customers

Emailing existing customers from a well-built email list will help increase retention, repeat business and build relationships from an existing foundation. This type of email marketing can be highly personalized based on information gained about the customer throughout their buying journey.

Welcome Emails – These emails are like giving a new subscriber a virtual hand shake and a smile. When someone shares their email information they are confirming their initial or continued interest. This is a pivotal moment for a business to set expectations and start a new brand relationship off on the right foot.

Scheduled Newsletters – This type of email keeps subscribers in the loop about the latest things happening within your business such as brand updates, industry insights, product news, or even highlighting recent customer reviews.

Education – You can establish trust with your customer base by demonstrating that you are the go-to-source for industry knowledge and helpful tips.

Special Occasions – Connecting with customers on their birthday, anniversary, or a holiday is one way to bring a personal touch to this communication channel.

Exclusive Offers and Discounts – Existing customers can be enticed to become loyal, repeat customers with deals offered to them based on their history with your business.

WATCH NOW: Producing a mini-commercial on Facebook

Lead Nurturing – By engaging in an ongoing e mail campaign, businesses can nurture leads by providing valuable information at every stage of the customer’s journey.

No matter the message, it is always important for businesses to add value to the customer experience while staying consistent with their brand.

Our team at Wisconn Valley Media Group is ready to help you decide if email marketing or another digital tactic is a good choice to achieve your marketing goals. If you are interested in learning more about this tactic, contact me at or at 262-656-6248. Or Go online to:

SPECIAL REPORT: Forward Kenosha County Part 2 — COVID heroes and exciting developments on the horizon

The past year could be described as one of unforeseen challenges, change and resourcefulness.

Kenosha County’s residents and business community faced a pandemic, project and economic slowdowns and civil unrest and yet still there were examples of positive and significant developments.

As we all know, health care workers were -- and remain -- front and center during the pandemic. And we celebrate their courage and stamina.

But many in the county continue to look ahead to brighter days. Indeed, business has not slowed despite the challenges of 2020.

Major developments are planned or underway in Kenosha and Somers. Pleasant Prairie continues to attract businesses from Illinois and beyond.

Attached are several stories that ran in the Sunday, March 28, special section, Forward Kenosha County.

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The city continues to move forward with its ambitious $400 million plan to revitalize Kenosha’s Downtown, a redevelopment which includes a new…

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They seemingly sprout overnight from  former bean, cabbage and cornfields: Huge distribution centers, feeding an ever increasing parade of sem…

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Business growth does not always come easy. For some companies it can take years of planning and reworking that plan many times over.

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The COVID-19 pandemic tested all of us in so many ways.

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David Baugher, coordinating chaplain for Froedtert South, has always taken matters of faith to heart.

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SOMERS — Construction of more than 1,000 new housing units, mostly in amenity-rich multi-family subdivisions, are expected to be completed or …

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When Susie Smith was hired on as a certified medical assistant at Advocate Aurora in February 2020, she says she brought a “sense of adventure…

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Editor’s note: In the past year as many as 600 people have been hospitalized for COVID-19 at Froedtert South, according to Linda Wohlgemuth, s…

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For Rachel Novak, the best part of the past year has been the parades.

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Among the pearls of wisdom that the devastating global pandemic has left in its wake, the power and effectiveness of innovation gleams brightest.

Craig Grove is an advertising account executive/digital specialist in the Wisconn Valley Media Group. Amplified Digital contributed to this report.


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