Pleasant Prairie OKs plans for Main Street Market

Pleasant Prairie OKs plans for Main Street Market


PLEASANT PRAIRIE — Plans to turn a Pleasant Prairie intersection into a busy retail/business spot took another step forward Monday.

The Village Board approved an updated master conceptual plan and certified survey map for the continued development of Main Street Market, generally located at the northeast corner of Highway 31 (Green Bay Road) and Highway 165 (104th Street).

Being developed by Main Street Development LLC (Bear Development), the property is subdivided into six lots, nestled into a triangular piece of land bordered by Old Green Bay Road, Highway 31 and Highway 165.

The property is proposed to include office, gas station/car wash/convenience store and/or multi-tenant commercial buildings.

A Froedtert South medical office building, which recently completed construction, is the first tenant of Main Street Market,

Lot 1, which is 2.22 acres, will be home to a Kwik Trip gas station, car wash and convenience store.

The other lots are 0.84 of an acre, 1.68 acres, 6.47 acres and 3.04 acres.

An east-west public roadway, to be named Main Street, is proposed to extend between Highway 31 and Old Green Bay Road. Four private development driveways are proposed to connect to Old Green Bay Road.

Plans call for widening of Green Bay Road and Highway 165 and the Highway 165/Old Green Bay Road intersection.

Those plans have have been provided to the village and the Wisconsin Department of Transportation for final review, approval and right-of-way land acquisition for the Old Green Bay Road widening.

The acquisition of additional right of way from adjacent landowners on the south side of Highway 165 has been completed by the developer.

Old Green Bay Road will be re-constructed with an urban cross section with curbs, gutters and public sidewalks/pedestrian ways.

A new signalized intersection will be constructed at Old Green Bay Road and Highway 165. A second new signalized intersection is proposed at Highway 31 at the future Main Street.

Roadway cross section requirements have been defined, and include bicycle and pedestrian accommodations.

It is anticipated that the work on Highway 165 and Old Green Bay Road, including the intersection, will be started in late spring of 2020.


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