Jockey, the Kenosha-based intimates retailer, has re-opened its store at Pleasant Prairie Premium Outlets.
According to a news release from Simon Premium Outlets, which owns the mall, the store features “a brand-new, in-store concept where (shoppers) can find many of their favorite styles of premier men’s undergarments and women’s intimates.”
The 3,002-square-foot Jockey store, located between Old Navy and Under Armor, features a boutique-style layout, including the retailer’s brand-new Underwear Bar.
“We are thrilled to welcome this brand-new Jockey retail concept to Pleasant Prairie Premium Outlets,” said Tera Greenland, general manager at Pleasant Prairie Premium Outlets.
“Jockey has such a rich history with the local community, and this redesigned space highlights our commitment to provide shoppers with not only the high-quality brand names and ever-changing selection of merchandise they’ve come to expect at Pleasant Prairie Premium Outlets, but to also bring unique shopping experiences to the center.”
The store hosted a ribbon-cutting ceremony Wednesday.
In addition to the opening of Jockey, Columbia Sportswear recently announced a relocation and renovation within Pleasant Prairie Premium Outlets.
Columbia Sportswear is projected to open Wednesday, July 10, at the south side of the center, next to Kay Jewelers.
For more information about Pleasant Prairie Premium Outlets and their new store openings and relocations, visit www.premiumoutlets.com/pleasantprairie.