Jockey, the Kenosha-based intimates retailer, has re-opened its store at Pleasant Prairie Premium Outlets.
According to a news release from Simon Premium Outlets, which owns the mall, the store features “a brand-new, in-store concept where (shoppers) can find many of their favorite styles of premier men’s undergarments and women’s intimates.”
The 3,002-square-foot Jockey store, located between Old Navy and Under Armor, features a boutique-style layout, including the retailer’s brand-new Underwear Bar.
“We are thrilled to welcome this brand-new Jockey retail concept to Pleasant Prairie Premium Outlets,” said Tera Greenland, general manager at Pleasant Prairie Premium Outlets.
“Jockey has such a rich history with the local community, and this redesigned space highlights our commitment to provide shoppers with not only the high-quality brand names and ever-changing selection of merchandise they’ve come to expect at Pleasant Prairie Premium Outlets, but to also bring unique shopping experiences to the center.”
The store hosted a ribbon-cutting ceremony Wednesday.
In addition to the opening of Jockey, Columbia Sportswear recently announced a relocation and renovation within Pleasant Prairie Premium Outlets.
Columbia Sportswear is projected to open Wednesday, July 10, at the south side of the center, next to Kay Jewelers.