The Kenosha Area Convention & Visitors Bureau is drumming up another year of fun at the 3rd annual Tribute Island with help from a $12,565 Year-3 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism.
“Tribute Island is proof that there’s a festival for everything in Wisconsin. From Johnny Cash to Van Halen to Green Day cover bands, music fans can experience five decades of music on five different stages, all in one weekend,” said Tourism Secretary-designee Sara Meaney. “We’re happy to support the Kenosha Area Convention & Visitors Bureau as they continue to grow this fun and unique festival.”
Grant funds went toward internet, print and radio advertising to promote the event to attendees additional attendees from Southern Wisconsin, Chicago and Northern Illinois. The event is expected to attract 16,000 visitors to the area, generating an estimated $803,200 in visitor spending.
“We are happy for this opportunity to partner with Travel Wisconsin to showcase our lakefront to visitors from throughout the region,” said Dennis DuChene, President of the Kenosha Area Convention & Visitors Bureau. “Outdoor music festivals and concert series are very popular here, and Tribute Island taps a niche market with its specific focus on tribute acts. Who doesn’t want to relive their youth?”
In 2018, the tourism economy totaled $21.6 billion, supporting 199,073 jobs in Wisconsin. Visitors generated $1.6 billion in state and local revenue. Business sales in Kenosha County totaled $373.9 million in 2018, supporting 3,368 jobs and more than $24.6 million in state and local taxes.
In fiscal 2018, the department funded 56 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $74 million. JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project’s first-year advertising and marketing costs, and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining.
For information on the JEM Program and application materials, visit industry.travelwisconsin.com.
The mission of the Wisconsin Department of Tourism is to market Wisconsin as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at: www.travelwisconsin.com.