PLEASANT PRAIRIE — While many retail store chains and boutiques are closing their doors, new retailers are setting up shop in the Pleasant Prairie Premium Outlets mall.
Located at 11211 120th Ave., it is adjacent to Interstate 94 at Highway 165, just 20 minutes from metro Chicago and metro Milwaukee.
Premium Outlets is a shopping destination that the Kenosha Area Convention & Visitors Bureau has labeled as “must see” and a key to bringing tourists to the Kenosha area.
As a property of the Simon Group, Premium Outlets has nearly 100 specialty branded stores and is looking to expand its footprint with more amenities and shopping experiences. Officials announced two new additions last month.
Tera Greenland, the new general manager, said her vision for 2019 is to “continue to broaden Pleasant Prairie Premium Outlets’ appeal and presence within the community and further distinguish the center as a premier outlet shopping destination.”
She added, “We continue to look to make Premium Outlets better. We’re following trends, the name brands and high fashion. We’re always scouting for the unique retailers.”
Another of Greenland’s goals is community involvement.
“We’re looking for engagement with the local community,” she said, noting that while the mall lures many out-of-towners, she would like to see it also become a destination for local people.
“I’d like to see the local customer returning month after month and enjoying the experiences we create here,” she said.
Greenland answered a number of questions about the mall:
Q. How many acres is Pleasant Prairie Premium Outlets located on?
A. Pleasant Prairie Premium Outlets is located on 58.57 acres.
Q. Overall, how has the mall performed with the diverse mix of retailers in it?
A. While we cannot comment on specific performance objectives, Pleasant Prairie Premium Outlets has always maintained a strong presence in the community and retailer industry.
Q. Is there still room for growth in terms of adding more stores?
A. There is always opportunity for growth. For Pleasant Prairie Premium Outlets, growth does not necessarily mean adding square footage. We also view growth as adding cutting-edge retailers, dining or entertainment options that will attract the local community to our mix of 90-plus retailers.
Q. The location has become a destination for people from Illinois and other areas of Wisconsin. How does it rank among the overall Simon portfolio of malls?
A. Simon is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and we’re proud to be a strong regional attraction for the local community and beyond.
Q. Is there a specific formula that Simon uses when deciding to locate a mall?
A. Simon Premium Outlets continually strives to provide shoppers and communities with the best available mix of sought-after retail and entertainment, all at an enormous value, and is continuing to build centers where we see others shutting down.
Q. Does Simon own other types of malls or shopping units that are not in the outlet format?
A. Simon has a few different formats. From Simon Malls to Simon Premium Outlets and The Mills, there’s a place and space for every brand and the freedom for customers to decide where they want to shop.